Retail

Harbor & CoShopify rebuild that lifted conversion 38%

Harbor’s theme was slow, bloated with apps, and a prior redesign attempt had broken URLs. Organic traffic was slipping.

Approach

1. Full URL inventory + redirect map before any visual work
2. Lean custom theme focused on PDP and checkout paths
3. Remove unused apps; tune images and scripts
4. Launch with Search Console monitoring

Results

• +38% conversion rate vs prior 30-day baseline
• LCP under 2.5s on key templates
• Indexed URLs recovered without a traffic cliff

Stack

Shopify · custom theme · GA4 · structured data for products

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